UFC 3-120-01
FEBRUARY 6 2003
Chapter 7
MOTIVATION SIGNS
Section 7A--Introduction
7.1. Importance. Air Force bases have many signs designed to motivate. They are important
elements of campaigns to boost morale, improve safety, aid in recruiting, and other objectives.
7.2. Challenges. The quality of these signs varies a great deal. Although some are professionally
made, many are produced by people who have limited experience in design or communication. The
standards described here are not intended to eliminate motivation signs or to regiment them
unnecessarily. Many motivation signs have a vitality that should be maintained. Haphazard
placement and odd sizes, however, often create unattractive clutter.
7.3. Master Sign Plan. The base civil engineer is responsible for controlling the quality, content and
placement of motivation signs. Include motivation signs in the base Master Sign Plan, and minimize
the number in order to avoid a cluttered appearance.
7.4. Types of Signs. There are three types of morale signs F1, F2 and F3.
7.4.1. Type F1. The Type F1 Base Morale Sign is used to identify the principal organization or
organizations on base.
7.4.2. Type F2. The Type F2 Standard Morale Sign is used to support safety campaigns, fund
raising drives and special events.
7.4.3. Type F3. The Type F3 Unit Morale Sign is used to display organization emblems and
mottoes and to express unit pride.
7.4.4. Electronic Messaging. Electronic messaging can be an effective method of conveying a
wide variety of information and may be considered for incorporation into motivation signs.
Overall dimensions and proportions for the selected sign type are to be maintained if possible. It
is recommended to limit electronic messaging to a single sign located in the vicinity of the main
entrance or at a central location in the community area. Electronic messaging may also be
effectively used at a VIP entry point along the flight line. Added attention should be given to
placement of signs incorporating electronic messaging to maximize readability while minimizing
any adverse impact on traffic flow and safety.
but sign structures should conform to those shown in Chapter 12. Signs that will be viewed at night
may be illuminated by flood lights.
7.6. Further Information. Information on typography, graphics and sign placement can be found in
Chapter 2. Recommended specifications and structural details are in Chapter 12.
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